Designing a tourism website to promote the Lower Laurentians region

Tourisme Basses-Laurentides is a non-profit organization that promotes the Lower Laurentians region, located just a few kilometers north of Montreal. Their mission is to highlight this beautiful area with its picturesque landscapes, vast scopes, and unique excursions, where agritourism, outdoor activities, and culture come together!

Client since 2017

A new website for unique excursions

Tourisme Basses-Laurentides reached out to our agency to gain better visibility for their website. With their target audience being excursionists and tourists, the goal was to develop a site that would inspire people to visit the Lower Laurentians at any time of the year. They also aimed to offer a personalized user experience.

Objectives

Gaining better web visibility

The content was written by a communications expert using keywords to increase the website’s visibility on search engines. It also enhances the exposure of the region’s attractions by presenting their page in a more detailed and appealing way.

Enhancing the user experience

The user experience is now more personalized thanks to a questionnaire that suggests getaways based on users’ interests. The team leveraged their expertise to develop a search bar that optimizes the relevance of results. The agency pushed the boundaries of creativity by designing a website that changes with the seasons, reflecting the seasonal nature of the tourism sector.

A dynamic team, attentive to client needs and always available. Designs modern websites at the cutting edge of technology.