L’Escouade Piscine’s new website is turning up the heat!

L’Escouade Piscine is the result of the merger of two companies operating in the pool market, located on the North Shore of Montreal. The company is also backed by a team of over 30 experienced technicians who have accumulated many years of experience. They offer a wide range of products such as pools, spas, liners, filtration systems, heat pumps, salt systems, and other maintenance products. These products are complemented by services such as the opening and closing of aquatic equipment, maintenance, water analysis, as well as replacements and repairs. Their mission is to provide personalized service while offering a wide selection of products at competitive prices, thanks to their strong purchasing power.

Client since 2022

A new website following a business merger

Following the merger of two companies, L’Escouade Piscine entrusted our agency with creating a new visual identity and designing a new website. Aiming to stand out in the pool market on the North Shore of Montreal, the goal was to position the company as approachable, warm, and professional. We are truly proud of this collaboration and the result, which makes you want to dive headfirst into summer!

The objectives

Brand positioning

The choice of logo was a squid to effectively represent the strength of the squad’s unity. In fact, the animation of the bubbles and the wink on the homepage invites us to dive into the site! The bright colors and photos used create a brand image that is accessible, warm, and professional. The content has been simplified to make technical terms easier to understand.

It was easy to work with you throughout the project, and we felt that our satisfaction was important to you. Your teams in writing, coordination, and marketing understood our needs well, and the site meets our expectations! A big thank you to the Arobas team for the great customer service!