Thermoco tasked us with redesigning their website to modernize it. The company aimed to reposition its image, optimize its search engine rankings, and attract new clients.
A complete website redesign for Thermoco.
Thermoco has been a company specializing in heating and air conditioning services since 1981. They offer high-performance and aesthetically pleasing products, including well-known brands such as Fujitsu, Mitsubishi, York, Amana, Tempstar, and more. Thermoco provides professional service to ensure the comfort of their clients, making it a top priority.
Client since 2020
A new website for a rebranding powered by an SEO strategy
Objectives
Brand positioning
To refresh the brand’s image, we presented a more modern and streamlined design, while incorporating Thermoco’s graphic elements to accurately represent the essence of the company.
Optimising SEO
To achieve a better ranking in search engines, we developed a list of keywords and incorporated them into the content writing. The site structure was revised to facilitate navigation and optimize the user experience. The various sections of the website were redesigned to better target Thermoco’s clientele.
Attracting potential customers
Various strategies have been developed to generate traffic to the website, such as contests, online advertising, newsletter distributions, and more. We created a quote request questionnaire to allow clients to receive device recommendations that meet their needs and connect with an advisor. Additionally, Thermoco will be able to analyze website statistics through their customized reports on the Google Analytics 4 platform.
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