The company wanted a website that matched their brand image: trendy and chic. They also desired a tool that would simplify management and daily tasks.
A trendy new website for the fashion flagship Frank Lyman
Frank Lyman is a flagship of Montreal fashion renowned internationally. Since its founding in 2001, the company has been creating avant-garde pieces inspired by global trends. Each design is crafted with care to offer impeccable cuts of exceptional quality. Frank Lyman’s diverse collections are sold in over 65 countries through thousands of independent boutiques.
Client since 2020
A website redesign for a better user experience and simplified management.
Objectives
Brand positioning
Arobas was commissioned to design Frank Lyman’s new website with a look that reflects the company’s image. The appearance is now dynamic, featuring an image carousel, videos, social media sharing buttons, and engaging content.
Enhancing the user experience
The site is available in five different languages—French, English, Spanish, Italian, and German—to reach the company’s international clientele. We added features to enhance the consumer experience, such as a favorite products list, recommendations for similar products, style filters for navigation, and a store locator system using geolocation.
Adding a feature
To simplify administrative tasks, we added a product import module. The system performs a daily synchronization with the 6,000 stores the company has around the world.
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