Strapco is a distributor of parts, supplies, and packaging repair systems serving the industrial sector. The team is composed of electromechanics experts who focus on maintaining a large inventory and providing fast service to minimize production downtime for their clients. If they don’t have the part in stock, no problem! They also offer a custom part manufacturing service.
Having revamped their logo in 2020, they turned to us to modernize their website so it would reflect their new brand image and provide a better user experience. Their goal? To become the benchmark in industrial packaging systems in Quebec. They now have a dynamic website that aligns with their ambitions!
We revamped the website’s aesthetics with a modern design. On the homepage, emphasis was placed on the products by positioning them against color blocks in a slightly asymmetrical layout to represent packaged products of various sizes and shapes. Each product now has its own page, optimizing its online visibility. Additionally, a digital campaign has been developed to create advertisements aimed at enhancing the company’s brand awareness.
Our SEO specialist developed a prioritized list of keywords to help the website achieve a better ranking on search engines. These keywords were then seamlessly integrated into the content written by our communications expert, effectively targeting the company’s diverse clientele.
The website’s structure was revised to provide a better user experience. It was also translated into English to reach the company’s English-speaking clientele. Additionally, the content is easily editable by Strapco thanks to our content management system, which allows them to update the products displayed on their site as they see wish.
